Monday, May 23, 2011

Can't believe this ad is real

They claim the shoe is supposed to give you energy--that's why the energy drink is being poured on the shoe. Also, the logo is a sperm! A journalist from AdWeek reported that retailers were backing out due to potential controversy. He couldn't believe the logo was a sperm and called the company to confirm. This was their response:

"Our logo is deliberate. Our customers feel like they are getting the beginning of a new life when they try our shoes. Pain and fatigue are alleviated, energy is restored; they can walk and exercise again. What represents that? The seed of life. We're not embarrassed by it, nor are our customers. We are currently working with some of the best retailers in the world and look forward to future business opportunities with companies that are liberal enough to embrace this concept. There's no shame, there's pride."

It's good to see Gravity Defyer has a sense of humor about this--the press release was titled: GRAVITY DEFYER™ LOGO CAUSES PULL OUT – pain free/comfortable footwear line still swimming upstream despite retailer outrage.

Thursday, May 19, 2011

My luck is turning

I pick my wife up at work every day. Usually I arrive as she's leaving, but sometimes I'm a little early. So I'll sit in the car and listen to the radio. The air-con is on too if it's hot. This has never been a problem insofar as battery drainage, but the other day, after plugging in my smartphone charger, I try turning the radio on, and it won't go on—the battery died (don't EVER charge your phone in your car unless the engine's running)! This is really bad—the type of shit that'll surely send my wife into a rage. Why did you try to charge your phone? Didn't you know the battery would die? You had the air and the radio on also?! I imagine her yelling at me.

I have ten minutes tops before she leaves work—I have to get this thing jumped before she leaves. I'm parked right near the garage exit of my wife's building, so I try waving down the first car that comes out. It's a BMW SUV driven by a youngish, well-dressed woman who looks like she's in marketing. Surprisingly, she stops. I ask her if she has cables and she seems a little flustered—she really wants to blow me off but just doesn't have it in her. It's just like when someone has their blinker on and is trying to move over to your lane—if the driver remains faceless, it's so easy to drive ahead and cut them off. But if a driver were to stick their head out the window, smile, and make a personal plea, few people are heartless enough to deny them the courtesy. So she pulls over, gets out, and opens her trunk. She must have cables if she's opening her trunk, right? No. She thought she had them but she doesn't.

So I wave the next driver down—nope, no cables, he says. So then I break out my AAA card and put it on the hood of my car while I search for my phone. All of a sudden I hear this concerned young woman's voice say, Awww, what happened? Certain the voice wasn't directed at me, but still curious, I turn around and see this attractive, fashionable 23-year-old hipster woman—and she is talking to me! Being a man in my late '30s, I still don't believe it—I'm invisible to women like this. I tell her my car won't start—do you have any cables? No, I didn't drive today—sorry, but good luck! she says.

So I get AAA on the line and give them my info—they'll arrive in a half hour the dispatcher tells me. Knowing my wife won't be happy about blowing a towing credit, I continue to look for other options. There's a parking lot down the block—perhaps the dude at the booth has cables, right? I run down to the lot and there's no booth and nobody on duty. I turn back toward my car and walk past a beat-up old Chevy. There's this greasy, gearheadish, amphetamine-fueled vagrant who's rummaging around in the back of his truck. He's got a mountain of tools and wires and building materials back there. This guy surely has cables. I should emphasize that, although he appeared to have a drug habit, live out of his truck, and suffer from psychological problems, he wasn't scary. He was smallish, with glasses—seemed approachable. So I tell him I need a jump—does he have cables?

Yes, I have cables—where are you parked?

My luck is turning! I just need to get this guy to pull up alongside my car and I'm set. So I point to my car and then I realize his door is broken. He can't get the passengerside door to close. As he continues working on it, my phone rings—it's my wife! She says she's coming right down. I have two minutes before she arrives. I try my hand at the door; no luck. Then, he fixes it. Now, he just has to find the cables, he says. Oh fuck—are you kidding me? You don't even know where they are?! I see my wife approaching the car—there's no way to hide the issue any longer. I run down to the car and explain the situation—she's pissed off just as I knew she'd be. I tell her to calm down—let's pull together—divided we fall, right? So I give her the AAA phone number along with our reference number. Once the benevolent vagabond gets our car started, you need to call the number and cancel the tow, okay? She barely musters a churlish nod whilst rolling her eyes.

So I run down to reconvene with the drifter (I'll call him JT Vaga) and discover he's found the cables! They look to be 30 years old and the black plastic casing which houses the copper wiring is completely chewed off right where the wiring meets the clamps. Pointing to the offending decay, I ask him, you think these will even work?

Yeah, they'll work—no problem.

Now I feel bad—like I've offended him. I look up and realize he's not even tripping. He's heard a thousand fuck-yous.

So I point to my car and tell him to meet me up there.

Okay, he says—but now, his car isn't starting! Third times a charm, however, and he gets her up and running.

I race down to my car and my wife can still scarcely contain her scorn, but she's distracted when she sees JT Vaga rolling down the street—this is her first good look at him and she's wondering, who the hell is this guy?

Don't worry, I assure her—this guy's cool.

So he pulls alongside my car and heads to the back of the truck. He's endlessly rummaging again now—looking for something. What's the hold-up now? I run back, concerned, as there's a huge line of cars behind us waiting to get by. Also, I have maybe five minutes before AAA arrives.

I ask him if there's anything I can help him with. Somehow, in the process of retrieving the cables, he's lost his keys in the back of his truck! So I go help sift through his shit. I look back at the pissed-off drivers and make a "just one minute" gesture with my finger in the air. Although truth be told, I had no idea if JT Vaga would ever get it together. But, seconds later, I deliver on my promise to the drivers—JT found his keys, attaches the cables, and starts the car! My wife starts our car, cancels AAA and we're all good. I tell JT, that at this moment, you are the most beautiful man on the planet! My wife softly tells me, out of JT's earshot, to give him a 20. Good idea. Upon receipt of his bounty, JT seems surprised; even baffled—but he was also grateful. My wife later said that he looks like he could've used a little help and that the 20 was a nice gesture--I think she was right.

Wednesday, May 18, 2011

Why does Maria Shriver need to attend the All-Star game?

Is she enjoying herself? Doesn't look like it. I wonder if she and her son said a word to Weezy.

Friday, May 13, 2011

Apotheosis

This is a word I've looked up a million times and have finally committed to memory. Great word to use in place of "epitome."

Big-game hunter, Henrdrick Hertzberg, takes a shot at the Social Animal

From his excellent blog I just discovered:

As long as I’m dissing right-of-center Times columnists (affable and noncrazy though the two of them are), consider a sentence from today’s David Brooks offering.

Brooks is ruminating complacently about Donald Trump, whom he places in “the realm of Upper Blowhardia.” Trump, he writes, is one of those “supremely accomplished blowhards” who “offend some but also arouse intense loyalty in others” by saying “obnoxious things that others are only permitted to think.”

Then this:
Thus, there has always been a fan base for the abrasive rich man. There has always been a market for books by people like George Steinbrenner, Ross Perot, Bill O’Reilly, Rush Limbaugh, Bobby Knight, Howard Stern and George Soros.

George Soros? The guy whose imaginative nurturing of civil-society institutions in central and eastern Europe helped bring down the Soviet Communist empire? Who has probably done more than any other private citizen anywhere to bring about peaceful democratic change everywhere? Whose books, which sell modestly, are serious treatments of economics, philosophy, and world politics? Who has devoted some eight billion dollars to the advancement of human rights, education, public health, and freedom of expression, here and abroad?

I’m quite sure that Brooks knows Soros doesn’t belong on his list. He just threw in Soros’s name because he needed a liberal—for political “balance,” to protect his right flank. It’s a little like when Bush threw in North Korea to keep the Axis of Evil from being exclusively Muslim. Only worse, because North Korea really is evil, whereas Soros has nothing in common with that crowd of bullies and charlatans.


Read more http://www.newyorker.com/online/blogs/hendrikhertzberg#ixzz1MGmUElga

Thursday, May 05, 2011

Because we all could use a little optimism


Who can turn the world on with her smile?

Who can take a nothing day, and suddenly make it all seem worthwhile?


There's a warm singer/songwriter feel to this one--like Leonard Cohen after a cocktail. I wanna live in that world--where nostalgia is beside the point because we all live inside a bright and glorious present.(*)




* Confession: stole that last part from the Douglas Coupland-penned liner notes of Saint Etienne's "Good Humor."

Monday, May 02, 2011

Here's my Tipper Gore impression

There are certain movies that are unwatchable for large segments of the population, and as such, these movies need new ratings(*). This new rating is not intended to protect minors, but rather the parents of minors. Movies like this one:A movie like this should have the following rating placed very prominently on any DVD packaging and in any trailer that airs in theaters or on television:Here's another movie that my wife forced me to watch this past weekend that centers around the parents of a small child who is run over by a car:This one would need new text for the rating box of course, as the kid isn't kidnapped and raped. But I actually would heartily recommend The Rabbit Hole to anyone, parent or not. Not The Lovely Bones, however. Just too heavy-duty. I actually couldn't watch the scene in which Stanley Tucci rapes the girl. I turned it off.


*I actually need to give a shout-out to my cousin-in-law, Todd Voyageur, who had the idea for this rating system and told me about it. These movies I watched recently just made me think about it. So thanks for sharing this with me, Todd, so I could steal your idea!

Sunday, May 01, 2011

Troika

Back to my vocab series today. This is a cool word--very handy because triumvirate is overused. Why not dazzle 'em with this synonym of Russian origin?