They claim the shoe is supposed to give you energy--that's why the energy drink is being poured on the shoe. Also, the logo is a sperm! A journalist from AdWeek reported that retailers were backing out due to potential controversy. He couldn't believe the logo was a sperm and called the company to confirm. This was their response:"Our logo is deliberate. Our customers feel like they are getting the beginning of a new life when they try our shoes. Pain and fatigue are alleviated, energy is restored; they can walk and exercise again. What represents that? The seed of life. We're not embarrassed by it, nor are our customers. We are currently working with some of the best retailers in the world and look forward to future business opportunities with companies that are liberal enough to embrace this concept. There's no shame, there's pride."
It's good to see Gravity Defyer has a sense of humor about this--the press release was titled: GRAVITY DEFYER™ LOGO CAUSES PULL OUT – pain free/comfortable footwear line still swimming upstream despite retailer outrage.
No comments:
Post a Comment